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<title>mc2ads - Reactive Big Data Lab</title>
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<h2 class='date-header'><span>Sunday, November 30, 2014</span></h2>

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<a href='http://www.mc2ads.com/2014/11/reading-list-ad-data-driven-marketing.html'>Reading List: Ad, Data-Driven Marketing, Analytic, Big Data </a>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>BEST PRACTICES FOR Advertising</b></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Vietnam and Big Data</b></span></div>
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<a href="http://businesstoday.intoday.in/story/lessons-in-big-data-vietnam-apac-big-data-and-cloud-summit/1/197954.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://businesstoday.intoday.in/story/lessons-in-big-data-vietnam-apac-big-data-and-cloud-summit/1/197954.html</span></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Data-Driven Marketing + Advertising + Big data</b></span></div>
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<a href="http://www.emarketer.com/Article/Using-Big-Data-Still-Challenge-Marketers/1010710" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.emarketer.com/Article/Using-Big-Data-Still-Challenge-Marketers/1010710</span></a></div>
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<a href="http://www.slideshare.net/tantrieuf31/machine-learning-on-big-data-for-personalized-internet-advertising" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.slideshare.net/tantrieuf31/machine-learning-on-big-data-for-personalized-internet-advertising</span></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Data-driven for brand marketing</b></span></div>
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<a href="http://www.forbes.com/sites/work-in-progress/2012/12/18/10-brand-marketing-trends-that-should-dominate-2013/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.forbes.com/sites/work-in-progress/2012/12/18/10-brand-marketing-trends-that-should-dominate-2013/</span></a></div>
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<a href="http://thenextweb.com/socialmedia/2014/09/11/emotion-vs-data-driven-marketing-biggest-challenges/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://thenextweb.com/socialmedia/2014/09/11/emotion-vs-data-driven-marketing-biggest-challenges/</span></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Advertising 2.0 and Trends</b></span></div>
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<a href="http://www.slideshare.net/damjanov/future-of-adland-futureofdigital-2014" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.slideshare.net/damjanov/future-of-adland-futureofdigital-2014</span></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>A/B Split testing for Maximize ROI Ad</b></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Apply Data-driven Marketing for Retails </b></span></div>
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<a href="http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html</span></a></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Programmatic buying and native advertising </b></span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Big Data for traditional media: TVs, Internet TV</b></span></div>
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<a href="http://www.theguardian.com/media-network/media-network-blog/2014/aug/29/tv-advertising-big-data" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.theguardian.com/media-network/media-network-blog/2014/aug/29/tv-advertising-big-data</span></a></div>
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<h2 class='date-header'><span>Friday, November 28, 2014</span></h2>

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<a href='http://www.mc2ads.com/2014/11/what-is-reactive-marketing-and-why.html'>What is reactive marketing ? And why ?</a>
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<span style="font-size: large;"><i>We would begin with the basic concept, what is marketing ?</i>&nbsp;</span><br />
<b>Marketing</b> is the methodology of <span style="color: red;"><b>communicating the value of a product or service to customers</b></span>, for the purpose of selling that product or service.<br />
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Marketing techniques include choosing <b><span style="color: red;">target markets</span> </b>through market analysis and market segmentation, as well as <b><span style="color: red;">understanding consumer behavior </span></b>and advertising a product's value to the customer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing <b><span style="color: red;">satisfies these needs and wants through exchange processes</span></b> and <span style="color: red;"><b>building long term relationships</b></span>. Marketing blends art and applied science (such as behavioural sciences) and makes use of information technology.<br />
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<span style="font-size: large;"><i>But how we can do "communicating the value of a product or service to customers" ?</i></span><br />
We must understand customer, see the needs, feel the user experience and create something better, to satisfy them. The important step, you send the <i><b>right message</b></i> at <i><b>right context </b></i>(time, location, ..) to the <b><i>right customer.</i></b><br />
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Some methods, such as market analysis,&nbsp;market segmentation and user experience research could be used.<br />
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<b><span style="font-size: large;"><i>So what is exactly reactive marketing ?</i></span></b><br />
As we know, we live in the age of <a href="https://www.google.com/events/io/schedule/session/793fe228-89c5-e311-b297-00155d5066d7" target="_blank"><b>"fast data"</b></a>, it means we should react immediately when we find potential customers.<br />
2 refer links here:<br />
<a href="http://venturebeat.com/2014/06/25/the-next-big-disruption-in-big-data/" target="_blank">http://venturebeat.com/2014/06/25/the-next-big-disruption-in-big-data/</a><br />
<a href="https://www.youtube.com/watch?v=TnLiEWglqHk" target="_blank">https://www.youtube.com/watch?v=TnLiEWglqHk</a><br />
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Reactive just as "showing a response to a stimulus". &nbsp;<b>We have data as event stream, analyzing as patterns and context (I call them "the Function X", the computing object that contains both data, context and&nbsp;behavioural functions&nbsp;) and reactive to that pattern immediately</b>.<br />
The idea of <b>Function X</b> comes from&nbsp;<a href="http://en.wikipedia.org/wiki/Actor_model" target="_blank">http://en.wikipedia.org/wiki/Actor_model</a>, and the framework implementation is Akka,&nbsp;<a href="http://akka.io/" target="_blank">http://akka.io/</a><br />
<b><i>Reactive Function X</i></b> is my implementation for core ideas in practice.&nbsp;<a href="http://www.mc2ads.com/p/rfx-for-big-data-developer.html" target="_blank">http://www.mc2ads.com/p/rfx-for-big-data-developer.html</a><br />
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This picture could be useful.<br />
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<span style="font-size: large;"><b><i>Why ?</i></b></span><br />
The benefits are expected to include analyzing more data, faster&#8212;helping to find &#8220;insights that would otherwise have been missed,&#8221; as well as other improved efficiencies.<br />
The sale team and marketing team should adopt new techs,<span style="color: red;"> <b>react to sophisticated shopper insights, gain more customers and faster than competitors&nbsp;</b></span><br />
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<span style="font-size: large;"><i><b>How we do it ?</b> Some simple diagrams, here</i></span><br />
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<a href="http://3.bp.blogspot.com/-_glPi1oy6Co/VHmH5RqY4hI/AAAAAAAADJk/k-pM8UKTtsc/s1600/Basic%2BReactive%2BMarketing%2BFlow%2B-%2BNew%2BPage.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-_glPi1oy6Co/VHmH5RqY4hI/AAAAAAAADJk/k-pM8UKTtsc/s1600/Basic%2BReactive%2BMarketing%2BFlow%2B-%2BNew%2BPage.png" height="398" width="640" /></a></div>
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<b>Refer links:</b><br />
<a href="http://www.emarketer.com/Article/Using-Big-Data-Still-Challenge-Marketers/1010710" target="_blank">http://www.emarketer.com/Article/Using-Big-Data-Still-Challenge-Marketers/1010710</a><br />
<a href="http://en.wikipedia.org/wiki/Marketing" target="_blank">http://en.wikipedia.org/wiki/Marketing</a><br />
<a href="https://hbr.org/2013/03/advertising-analytics-20" target="_blank">https://hbr.org/2013/03/advertising-analytics-20</a>
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<h2 class='date-header'><span>Thursday, November 13, 2014</span></h2>

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<a href='http://www.mc2ads.com/2014/11/reactive-function-x-rfx-vs-apache-storm.html'>Reactive Function X (RFX) vs Apache Storm</a>
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<b><i>RFX is designed to be simple as possible for most event-processing problems, but no simpler :)</i></b></blockquote>
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<tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-89E_TkpC6u4/VGTN_-5dxLI/AAAAAAAADHY/ScBcwO4Jsfo/s1600/architecture.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://4.bp.blogspot.com/-89E_TkpC6u4/VGTN_-5dxLI/AAAAAAAADHY/ScBcwO4Jsfo/s1600/architecture.gif" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">RFX is designed for event-processing problems</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Simple code and auto scale this level</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Simple functor that compute the trending data from Facebook</td></tr>
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<br />
<a href="http://en.wikipedia.org/wiki/Stream_processing">http://en.wikipedia.org/wiki/Stream_processing</a><br />
<a href="http://en.wikipedia.org/wiki/Directed_acyclic_graph">http://en.wikipedia.org/wiki/Directed_acyclic_graph</a><br />
<a href="http://cva.stanford.edu/publications/2003/ieeecomputer_stream.pdf">http://cva.stanford.edu/publications/2003/ieeecomputer_stream.pdf</a><br />
<br />
<a href="http://paginas.fe.up.pt/~prodei/dsie12/papers/paper_17.pdf">http://paginas.fe.up.pt/~prodei/dsie12/papers/paper_17.pdf</a><br />
<a href="http://cpettitt.github.io/project/dagre-d3/latest/demo/interactive-demo.html">http://cpettitt.github.io/project/dagre-d3/latest/demo/interactive-demo.html</a>
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<h2 class='date-header'><span>Saturday, November 1, 2014</span></h2>

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<a href='http://www.mc2ads.com/2014/11/big-data-va-vai-tro-cua-no-trong-truyen.html'>Big Data và vai trò của nó trong truyền thông thế kỉ 21(Reactive Big Data and the age of "Social journalism")</a>
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<b><br /></b>
<b>Tóm tắt tiếng Việt như sau:</b><br />
Vai trò của media (truyền thông) ngày càng quan trọng và sự phát triển của công nghệ để hỉểu hơn về bản chất dữ liệu (Insights) như một điều tất yếu.<br />
Các câu chuyên của thế hệ truyền thông thế hệ kế tiếp cần tạo ra giá trị nhiều hơn, đặc biệt cần <b><i><span style="color: red;">ứng dụng analytics để data có thể tìm đến đến đúng đối tuợng cần nó (reactive analytics) và truyền tải thông điệp trực quan hơn (Visual Insights).</span></i></b><br />
<span style="color: red;"><b><i><br /></i></b></span>
<b><span style="color: blue;">1 Ý tuởng mới từ sự kết hợp các concepts khác nhau:&nbsp;</span></b><br />
<span style="color: blue;">xây dựng 1 big data platform cho nhà hoạt động truyền thông , các nhà báo chuyên nghiệp và không chuyên có thể tạo ra các content có giá trị hơn và ảnh huởng lớn hơn với xã hội.</span><br />
<b><br /></b>
<b>Vài core concepts:</b><br />
<b><br /></b>
<b>What is the "Insight" ?</b><br />
&nbsp;is the understanding of a specific cause and effect in a specific context.<br />
<a href="http://en.wikipedia.org/wiki/Insight">http://en.wikipedia.org/wiki/Insight</a><br />
<br />
<b>Visual&nbsp;Insight&nbsp;?&nbsp;</b><br />
Not everyone understands a chart !<br />
<a href="http://cns.iu.edu/docs/presentations/2013-borner-visualinsights-cs10k.pdf" target="_blank">http://cns.iu.edu/docs/presentations/2013-borner-visualinsights-cs10k.pdf</a><br />
<b><br /></b>
<b>Reactive Big Data</b> is the term, which describes how data actively is built for connecting people around the Internet to create new community and make true core value for people.<br />
I have developed both the theory and the technology for this concept near 7 years, you can get more idea at&nbsp;<a href="http://www.mc2ads.com/p/rfx-for-big-data-developer.html">http://www.mc2ads.com/p/rfx-for-big-data-developer.html</a><br />
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<b>Social journalism</b> is a media model consisting of a hybrid of professional journalism, contributor and reader content.[1] It is similar to open publishing platforms, like Twitter and WordPress.com, except that some or most content is also created and/or screened by professional journalists.&nbsp;<a href="http://en.wikipedia.org/wiki/Social_journalism">http://en.wikipedia.org/wiki/Social_journalism</a><br />
<br />
<b>Data-driven journalism</b><br />
Data-driven journalism, often shortened to "ddj", is a term in use since 2009/2010, to describe a journalistic process based on analyzing and filtering large data sets for the purpose of creating a news story. Main drivers for this process are newly available resources such as "open source" software and "open data"<br />
<a href="http://en.wikipedia.org/wiki/Data-driven_journalism">http://en.wikipedia.org/wiki/Data-driven_journalism</a><br />
<b><br /></b>
<b>Question:&nbsp;Can we use reactive big data to build better city and community ?</b><br />
(Chúng ta có thể sử dụng công nghệ reactive big data để xây dụng 1 thành phố và cộng đồng tốt hơn ? )<br />
Đây là 1 câu hỏi khá xa vời và trừu tuợng, nhưng nó là 1 nhu cầu thực sự, mọi nguời ngày nay ngày càng về các thành phố lơn để sinh sống và học tập. Sẽ như thế nào nếu bạn không có thông tin về chỗ bạn ở có an tòan hay không ? Chi phí sinh hoạt ? các loạt dịch vụ khác nhau ? ...<br />
Bạn có thể Google từ Internet nhưng việc đánh giá mức độ chính xác của thông tin về mặt "bản địa hóa" (localization) và văn hóa thì Google vẫn chưa làm tốt ? nó không update thuờng xuyên và cá nhân hóa cho từng nhóm đối tuợng.<br />
<br />
<b>Tại sao là "Data-driven journalism" ?&nbsp;</b><br />
<span style="color: blue;"><i><b>Sự thật là những thông tin tốt và có tính cập nhật thuờng xuyên thì không phải lúc nào cũng free !</b></i></span><br />
Vì vậy, những nguời cung cấp tin cần đuợc trả công cho công việc cung cấp thông tin có giá trị, vai trò của báo chí nghiệp dư cần đuợc sử dụng để tạo vòng loop của nền kinh tế thông tin, tính update liên tục. Các công cụ data-driven cho các nhà báo nghiệp dư sẽ xây dựng để giúp quá trình tạo information dễ dàng và chính xác hơn.<br />
<a href="http://datajournalismhandbook.org/1.0/en/understanding_data_7.html">http://datajournalismhandbook.org/1.0/en/understanding_data_7.html</a><br />
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<b>Native advertising ?&nbsp;</b><a href="http://en.wikipedia.org/wiki/Native_advertising">http://en.wikipedia.org/wiki/Native_advertising</a><br />
Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. The word "native" refers to the content's coherence with other media on the platform.<br />
Example:&nbsp;<a href="http://www.copyblogger.com/examples-of-native-ads/" target="_blank">http://www.copyblogger.com/examples-of-native-ads/</a><br />
Refer:&nbsp;<a href="http://www.adexchanger.com/data-driven-thinking/how-is-data-science-changing-your-ad-business-let-us-count-the-ways/" target="_blank">http://www.adexchanger.com/data-driven-thinking/how-is-data-science-changing-your-ad-business-let-us-count-the-ways/</a><br />
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<b>Liệu chúng ta có thể kết hợp quảng cáo tự nhiên (native advertising) vào&nbsp;Data-driven journalism ?</b><br />
Quảng cáo về bản chất là một hoạt động có tính xây dựng sự tuơng tác về mặt ý thức giữa nhà sản xuất và nguời tiêu dùng. Ở đây, cần hiểu nhà sản xuất chính là các content creator, và nguời tiêu dùng chính những nguời có nhu cầu về thông tin cho các nhu cầu cá nhân của họ (VD: thông tin tham khảo khi mua xe, mua smartphone, đi ăn, đi du lịch, đi chơi,...).<br />
Tóm lại là các nhóm ngành dịch vụ ở 1 thành phố lớn, sẽ cần 1 chu trình kinh tế giữa bên bán và bên mua. Giá trị kinh tế nằm ở khả năng trao đổi, không phải ở số tiền trong nhà bank.<br />
Refer:&nbsp;<a href="http://blog.revenue.com/native-advertising-2/how-big-data-can-save-newspapers/" target="_blank">http://blog.revenue.com/native-advertising-2/how-big-data-can-save-newspapers/</a><br />
<br />
Hiện tại &nbsp;vẫn là ý tuởng từ vài cuốn sách, mô hình kinh doanh và công nghệ vẫn cần đuợc xây dựng thêm, 1 số sách mới mua và mình vẫn đang research .<br />
<b>Bạn thấy hứng thú và muốn tham gia: contact me at <a href="mailto:tantrieuf31@gmail.com">tantrieuf31@gmail.com</a>, sẵn sàng share sách để cùng học hỏi và xây dựng :)</b><br />
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<h2 class='date-header'><span>Thursday, October 2, 2014</span></h2>

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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Ad ranking algorithms </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Ad text creation and evaluation </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o CTR and conversion rate prediction </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Real-time bidding optimization </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Web scale information extraction for online advertisement </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Text mining techniques such as named entity extraction, query classification, keyword extraction, and other topics </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Understanding multimedia content for online advertisement </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&#8226; Social, Mobile Advertising, and new advertising channels and formats </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Advertising through social networks and microblogging (such as Facebook and Twitter) </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Advertising through deals (such as Groupon and LivingSocial) </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Advertising on new channels such as mobile devices </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Mobile advertising </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Video advertising </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Native advertising </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Viral marketing </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&#8226; Advertising Ecosystems</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Auction theory in online advertising </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Demand and supply volume prediction </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Measurement of online advertising effectiveness </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Search Engine Marketing, Optimization (SEMs, SEOs) </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Systems and technologies in ad exchange and RTB </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&#8226; Trust and Privacy </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Consumer privacy and data use policy </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o Privacy preserving data mining approaches </span></div>
<span id="docs-internal-guid-84d5a721-d068-da99-cc39-ed9bce3dab6d"><span style="font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">o Fraud and spam detection &amp; prevention in online advertisements </span></span>
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<h2 class='date-header'><span>Sunday, September 21, 2014</span></h2>

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<a href='http://www.mc2ads.com/2014/09/the-future-of-ai-and-deep-learning.html'>The future of AI and deep learning</a>
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Gigaom is hosting a meetup tonight in San Francisco about artificial intelligence and deep learning, and while the event itself is sold out I&#8217;m happy to announce that we will be streaming the event live. You can watch it, starting at 6 p.m. Pacific Time, here:<br />
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Geoff Hinton - Recent Developments in Deep Learning</div>
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<h2 class='date-header'><span>Monday, September 8, 2014</span></h2>

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<a href='http://www.mc2ads.com/2014/09/the-mind-map-for-big-data-platform.html'>The mind-map for Big Data Platform - The model of 9D</a>
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<b>Full mindmap:</b><br />
<b><a href="http://www.mindmeister.com/450339578/big-data-platform">http://www.mindmeister.com/450339578/big-data-platform</a></b><br />
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<b>Data<span class="Apple-tab-span" style="white-space: pre;"> </span>Mining</b><br />
<a href="http://web.stanford.edu/class/cs246/" target="_blank">http://web.stanford.edu/class/cs246/</a><span class="Apple-tab-span" style="white-space: pre;"> </span><br />
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<b>Data<span class="Apple-tab-span" style="white-space: pre;"> </span>Visualization</b><br />
<a href="http://datajournalismhandbook.org/1.0/en/understanding_data_7.html" target="_blank">http://datajournalismhandbook.org/1.0/en/understanding_data_7.html</a><span class="Apple-tab-span" style="white-space: pre;"> </span><br />
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<b>Data-driven Marketing</b><br />
<a href="http://www.gartner.com/marketing/digital/research/data-driven/" target="_blank">http://www.gartner.com/marketing/digital/research/data-driven/</a><span class="Apple-tab-span" style="white-space: pre;"> </span><br />
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<span class='post-count' dir='ltr'>(47)</span>
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<li><a href='http://www.mc2ads.com/2014/11/reading-list-ad-data-driven-marketing.html'>Reading List: Ad, Data-Driven Marketing, Analytic,...</a></li>
<li><a href='http://www.mc2ads.com/2014/11/what-is-reactive-marketing-and-why.html'>What is reactive marketing ? And why ?</a></li>
<li><a href='http://www.mc2ads.com/2014/11/reactive-function-x-rfx-vs-apache-storm.html'>Reactive Function X (RFX) vs Apache Storm</a></li>
<li><a href='http://www.mc2ads.com/2014/11/big-data-va-vai-tro-cua-no-trong-truyen.html'>Big Data và vai trò của nó trong truyền thông thế ...</a></li>
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<span class='post-count' dir='ltr'>(5)</span>
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<span class='post-count' dir='ltr'>(17)</span>
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<a class='post-count-link' href='http://www.mc2ads.com/2013_12_01_archive.html'>December</a>
<span class='post-count' dir='ltr'>(9)</span>
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<a class='post-count-link' href='http://www.mc2ads.com/2013_11_01_archive.html'>November</a>
<span class='post-count' dir='ltr'>(8)</span>
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